Distribution of advertising and marketing agencies in Brazil 2023, by segment

Published by Michele Majidi, Aug 24, 2023
During a survey among advertising and marketing agencies in Brazil ended in early 2023, nearly half (or 49.9 percent) of responding firms identified as full-service or 360 agencies. Little more than one-fifth (20.5 percent) were dedicated to the digital segment.

Distribution of advertising and marketing agencies in Brazil as of January 2023, by segment

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Release date

February 2023

Region

Brazil

Survey time period

November 2022 to January 2023

Number of respondents

541 respondents

Method of interview

Online survey

Supplementary notes

* Including offline agencies, agencies focusing on releasing information products, public relations firms, among others.

Missing percentage points to 100 percent are probably due to rounding.

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