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Brazil: advertising & marketing companies 2018, by sector
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Brazil: advertising & marketing companies 2018, by sector
Distribution of advertising and marketing agencies in Brazil in 2018, by sector
by Marina Pasquali,
last edited
Apr 12, 2019
This statistic presents the results of a survey on the advertising industry in Brazil carried outbetween october and December 2018. Approximately 54 percent of the advertising and marketing companies surveyed operated as full-service agencies, while another 27 percent said they were online or digital agencies.
Distribution of advertising and marketing agencies in Brazil in 2018, by sector
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| Share of agencies | |
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by Marina Pasquali,
last edited
Apr 12, 2019
This statistic presents the results of a survey on the advertising industry in Brazil carried outbetween october and December 2018. Approximately 54 percent of the advertising and marketing companies surveyed operated as full-service agencies, while another 27 percent said they were online or digital agencies.
- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- Brazil
- Survey time period
- October to December 2018
- Number of respondents
- >650 agencies
- Supplementary notes
- The source does not specify the type of survey.
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- Brazil
- Survey time period
- October to December 2018
- Number of respondents
- >650 agencies
- Supplementary notes
- The source does not specify the type of survey.
Other statistics on the topic
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Statistics on "Advertising in Brazil"
- Key figures
The most important statistics
- Markets contributing the most to global advertising spending between 2018 and 2021 (in million U.S. dollars)Highest contributing advertising markets worldwide 2018-2021
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)Brazil: advertising revenue 2017-2022, by medium
- Advertising expenditure in Brazil from 2015 to 2018 (in billion Brazilian reals)Brazil: ad investments 2015-2018
- Distribution of advertising spending in Brazil in 2018, by mediumAdvertising spending in Brazil 2018, by medium
- Change in advertising expenditure in Brazil from 2016 to 2020Brazil: ad spend growth 2016-2020
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)Ad spend per person in Brazil 2015-2021
- Distribution of advertising and marketing agencies in Brazil in 2018, by sectorBrazil: advertising & marketing companies 2018, by sector
- Major players and markets
The most important statistics
- Leading advertising agencies in Brazil in 2018, by investment in advertising (in billion Brazilian reals)Leading advertising agencies in Brazil 2018
- Leading advertisers in Brazil in 2018, based on advertising spending (in billion Brazilian reals)Brazil: leading advertisers 2018
- Leading advertising categories in Brazil in 2018, by advertising spending (in billion Brazilian reals)Brazil: leading advertising categories 2018
- Change in advertising spending in Brazil in 2018, by categoryBrazil: ad spend growth rate 2018, by category
- Leading cities in Brazil in 2018, based on advertising spending (in billion Brazilian reals)Brazil: cities with largest ad spend 2018
- Advertising spending in São Paulo, Brazil between 2010 and 2018 (in billion Brazilian reals)Brazil: ad spend in São Paulo 2010-2018
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)Brazil: ad spend of the federal government 2017, by medium
- Traditional media
The most important statistics
- Distribution of advertising spending in Brazil from 2018 to 2020, by mediumDistribution of ad spend in Brazil 2018-2020, by medium
- TV advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: TV ad investments 2009-2018
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by typeBrazil: TV ad investment share 2016-2018, by type
- Radio advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: radio ad investments 2009-2018
- Newspaper advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: newspaper ad investments 2009-2018
- Magazine advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: magazine ad investments 2009-2018
- Digital media
The most important statistics
- Digital advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)Brazil: digital ad investments 2015-2018
- Distribution of digital advertising spending in Brazil in December 2018, by industryBrazil: digital ad spend 2018, by industry
- Change in digital advertising spending in Brazil from 2019 to 2023Brazil: digital ad spend growth 2019-2023
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format Digital ad spend growth in Brazil 2013-2022, by format
- Online advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)Brazil: online ad investments 2015-2018
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)Mobile ad spend in Brazil 2011-2022
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022Share of mobile in digital ad spend in Brazil 2012-2022
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Statistics on "Advertising in Brazil"
- Markets contributing the most to global advertising spending between 2018 and 2021 (in million U.S. dollars)
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)
- Advertising expenditure in Brazil from 2015 to 2018 (in billion Brazilian reals)
- Distribution of advertising spending in Brazil in 2018, by medium
- Change in advertising expenditure in Brazil from 2016 to 2020
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)
- Distribution of advertising and marketing agencies in Brazil in 2018, by sector
- Leading advertising agencies in Brazil in 2018, by investment in advertising (in billion Brazilian reals)
- Leading advertisers in Brazil in 2018, based on advertising spending (in billion Brazilian reals)
- Leading advertising categories in Brazil in 2018, by advertising spending (in billion Brazilian reals)
- Change in advertising spending in Brazil in 2018, by category
- Leading cities in Brazil in 2018, based on advertising spending (in billion Brazilian reals)
- Advertising spending in São Paulo, Brazil between 2010 and 2018 (in billion Brazilian reals)
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)
- Distribution of advertising spending in Brazil from 2018 to 2020, by medium
- TV advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by type
- Radio advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)
- Newspaper advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)
- Magazine advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)
- Digital advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)
- Distribution of digital advertising spending in Brazil in December 2018, by industry
- Change in digital advertising spending in Brazil from 2019 to 2023
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format
- Online advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022
- Advertising investment value of Leo Burnett Tailor Made in Brazil from 2012 to 2018 (in billion Brazilian reals)
- Advertising investment value of Ogilvy & Mather in Brazil from 2012 to 2018 (in billion Brazilian reals)
- Advertising investment value of Propeg in Brazil from 2013 to 2018 (in billion Brazilian reals)
- Advertising investment value of Havas Worldwide in Brazil from 2012 to 2018 (in billion Brazilian reals)
- Advertising investment value of AlmapBBDO in Brazil from 2012 to 2018 (in billion Brazilian reals)
- Advertising investment value of Grey in Brazil from 2013 to 2018 (in billion Brazilian reals)
- Advertising investment value of JWT in Brazil from 2012 to 2018 (in billion Brazilian reals)
- Advertising investment value of FCB Brasil from 2014 to 2018 (in billion Brazilian reals)
- Advertising investment value of Neogama in Brazil from 2012 to 2017 (in billion Brazilian reals)
- Advertising investment value of F/Nazca Saatchi & Saatchi in Brazil from 2012 to 2018 (in billion Brazilian reals)
- Advertising investment value of Escala Comunicação in Brazil from 2014 to 2018 (in billion Brazilian reals)
- Advertising investment value of Talent Marcel in Brazil from 2013 to 2018 (in billion Brazilian reals)
- Advertising investment value of Z Mais in Brazil from 2013 to 2018 (in billion Brazilian reals)
- Advertising investment value of Young & Rubicam in Brazil from 2012 to 2018 (in billion Brazilian reals)
- Advertising investment value of Multisolution in Brazil from 2013 to 2018 (in billion Brazilian reals)
- Interpublic Group's domestic and international revenue from 2008 to 2018 (in billion U.S. dollars)
- Gross billings of Hakuhodo DY Holdings received from clients in the transportation and leisure industry from fiscal year 2008 to 2017 (in billion Japanese yen)
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- Revenue of advertising agencies (NACE Rev. 2 M7311) in Germany from 2009 to 2020 (in million U.S. dollars)
- Investments of advertising agencies in Sweden from 2007 to 2017 (in million SEK)
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