During a survey among advertising and marketing agencies in Brazil ended in early 2023, nearly half (or 49.9 percent) of responding firms identified as full-service or 360 agencies. Little more than one-fifth (20.5 percent) were dedicated to the digital segment.
Distribution of advertising and marketing agencies in Brazil as of January 2023, by segment
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Other statistics that may interest you Advertising in Brazil
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Traditional advertising
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- Premium Statistic Top advertisers in Brazil 2022, by advertising spending
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Consumer insights
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- Premium Statistic Level of trust in selected media in Brazil 2022
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Spotlight: online Gen Z & Gen Alpha consumers in Brazil
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- Premium Statistic Gen Z attitudes to online advertising in Brazil in 2023
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Further related statistics
20
- Brazil: advertising investment of e-Mídia 2013-2019
- Brazil: advertising investment of ad agency Africa 2012-2019
- Brazil: advertising investment of FCB Brasil 2014-2019
- Brazil: advertising investment of Ogilvy 2018-2019
- Brazil: advertising investment of Havas Worldwide 2012-2019
- Brazil: advertising investment of ad agency Z+ 2013-2018
- Brazil: advertising investment of F/Nazca SES 2012-2019
- Brazil: advertising investment of Young & Rubicam 2012-2019
- Brazil: advertising investment of WMcCann 2012-2019
- Brazil: advertising investment of Propeg 2013-2019
- Brazil: advertising investment of My Agência 2013-2019
- Brazil: advertising investment of Artplan 2013-2019
- Brazil: advertising investment of Multisolution 2013-2019
- Brazil: advertising investment of Publicis 2012-2019
- Brazil: advertising investment of DPZ&T 2013-2019
- U.S. ad agencies: reasons for low win rates 2015
- Hakuhodo's billings from the transportation and leisure industry FY 2009-2018
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- Adways' number of employees FY 2013-2022
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Statistics
- Brazil: advertising investment of e-Mídia 2013-2019
- Brazil: advertising investment of ad agency Africa 2012-2019
- Brazil: advertising investment of FCB Brasil 2014-2019
- Brazil: advertising investment of Ogilvy 2018-2019
- Brazil: advertising investment of Havas Worldwide 2012-2019
- Brazil: advertising investment of ad agency Z+ 2013-2018
- Brazil: advertising investment of F/Nazca SES 2012-2019
- Brazil: advertising investment of Young & Rubicam 2012-2019
- Brazil: advertising investment of WMcCann 2012-2019
- Brazil: advertising investment of Propeg 2013-2019
- Brazil: advertising investment of My Agência 2013-2019
- Brazil: advertising investment of Artplan 2013-2019
- Brazil: advertising investment of Multisolution 2013-2019
- Brazil: advertising investment of Publicis 2012-2019
- Brazil: advertising investment of DPZ&T 2013-2019
- U.S. ad agencies: reasons for low win rates 2015
- Hakuhodo's billings from the transportation and leisure industry FY 2009-2018
- Leading agency brands in Canada 2013, by billings
- Hakuhodo's billings from the home appliances and AV electronics industry FY 2009-2018
- Adways' number of employees FY 2013-2022
Operand. (February 17, 2023). Distribution of advertising and marketing agencies in Brazil as of January 2023, by segment [Graph]. In Statista. Retrieved September 23, 2023, from https://www.statista.com/statistics/896722/advertising-marketing-agencies-sector-brazil/
Operand. "Distribution of advertising and marketing agencies in Brazil as of January 2023, by segment." Chart. February 17, 2023. Statista. Accessed September 23, 2023. https://www.statista.com/statistics/896722/advertising-marketing-agencies-sector-brazil/
Operand. (2023). Distribution of advertising and marketing agencies in Brazil as of January 2023, by segment. Statista. Statista Inc.. Accessed: September 23, 2023. https://www.statista.com/statistics/896722/advertising-marketing-agencies-sector-brazil/
Operand. "Distribution of Advertising and Marketing Agencies in Brazil as of January 2023, by Segment." Statista, Statista Inc., 17 Feb 2023, https://www.statista.com/statistics/896722/advertising-marketing-agencies-sector-brazil/
Operand, Distribution of advertising and marketing agencies in Brazil as of January 2023, by segment Statista, https://www.statista.com/statistics/896722/advertising-marketing-agencies-sector-brazil/ (last visited September 23, 2023)
Distribution of advertising and marketing agencies in Brazil as of January 2023, by segment [Graph], Operand, February 17, 2023. [Online]. Available: https://www.statista.com/statistics/896722/advertising-marketing-agencies-sector-brazil/