Brazil: ad spending of the federal government 2009-2017, by provider

The statistic presents a timeline with the advertising spending of the Brazilian federal government from 2009 to 2017, sorted by provider. In 2017, the government reported advertising expenditures for around 205.7 million Brazilian reals (approximately 62 million U.S. dollars at December 31, 2017 exchange rates), out of which 175.1 million reals were payments to ad mediums and providers, and 30.6 million were ad agency retainer fees.

Advertising expenditure of the Brazilian federal government from 2009 to 2017, by provider

Ad mediums & providersAd agency retainer fee
2017175.1230.61
2016170.6628.86
2015132.9922.62
2014180.6329.35
2013164.2926.11
2012158.1924.86
2011127.6521.07
2010160.1624.13
200916223.13
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Sources

Release date

August 2018

Region

Brazil

Survey time period

2009 to 2017

Special properties

Gross ad spend; including payments made by Secom to advertising agencies and mediums*

Supplementary notes

* The source provides the following additional information: "The data refers to payments made by SECOM to advertising agencies. These payments include the sale of advertising time and/or space by mediums to the agency, specialized services provided by suppliers to the agency, brokerage services provided by the agency itself and agency retainer fees."
According to x-rates.com, one Brazilian real equaled 0.301895 U.S. dollars on December 31, 2017.
The source does not specify the publication date. The release date given is the date of access.
Figures have been rounded.

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