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Brazil: ad spending of the federal government 2009-2017, by provider
Brazil: ad spending of the federal government 2009-2017, by provider
Advertising expenditure of the Brazilian federal government from 2009 to 2017, by provider (in million Brazilian reals)
by Marina Pasquali,
last edited
Aug 20, 2018
The statistic presents a timeline with the advertising spending of the Brazilian federal government from 2009 to 2017, sorted by provider. In 2017, the government reported advertising expenditures for around 205.7 million Brazilian reals (approximately 62 million U.S. dollars at December 31, 2017 exchange rates), out of which 175.1 million reals were payments to ad mediums and providers, and 30.6 million were ad agency retainer fees.
Advertising expenditure of the Brazilian federal government from 2009 to 2017, by provider (in million Brazilian reals)
Loading statistic...
| Ad mediums & providers | Ad agency retainer fee | |
|---|---|---|
| 2009 | 162 | 23.13 |
| 2010 | 160.16 | 24.13 |
| 2011 | 127.65 | 21.07 |
| 2012 | 158.19 | 24.86 |
| 2013 | 164.29 | 26.11 |
| 2014 | 180.63 | 29.35 |
| 2015 | 132.99 | 22.62 |
| 2016 | 170.66 | 28.86 |
| 2017 | 175.12 | 30.61 |
| Ad mediums & providers | Ad agency retainer fee | |
|---|---|---|
| 2009 | 162 | 23.13 |
| 2010 | 160.16 | 24.13 |
| 2011 | 127.65 | 21.07 |
| 2012 | 158.19 | 24.86 |
| 2013 | 164.29 | 26.11 |
| 2014 | 180.63 | 29.35 |
| 2015 | 132.99 | 22.62 |
| 2016 | 170.66 | 28.86 |
| 2017 | 175.12 | 30.61 |
© Statista 2019
About this statistic
Sources: Secom; Governo Federal do Brasil
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Description
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More information
by Marina Pasquali,
last edited
Aug 20, 2018
The statistic presents a timeline with the advertising spending of the Brazilian federal government from 2009 to 2017, sorted by provider. In 2017, the government reported advertising expenditures for around 205.7 million Brazilian reals (approximately 62 million U.S. dollars at December 31, 2017 exchange rates), out of which 175.1 million reals were payments to ad mediums and providers, and 30.6 million were ad agency retainer fees.
- Sources
- Secom; Governo Federal do Brasil
- Show further sources information
- Show publisher information
- Release date
- August 2018
- Region
- Brazil
- Survey time period
- 2009 to 2017
- Special properties
- Gross ad spend; including payments made by Secom to advertising agencies and mediums*
- Supplementary notes
-
* The source provides the following additional information: "The data refers to payments made by SECOM to advertising agencies. These payments include the sale of advertising time and/or space by mediums to the agency, specialized services provided by suppliers to the agency, brokerage services provided by the agency itself and agency retainer fees."
According to x-rates.com, one Brazilian real equaled 0.301895 U.S. dollars on December 31, 2017.
The source does not specify the publication date. The release date given is the date of access.
Figures have been rounded.
Free access to basic statistics
Source
- Sources
- Secom; Governo Federal do Brasil
- Show further sources information
- Show publisher information
- Release date
- August 2018
More information
- Region
- Brazil
- Survey time period
- 2009 to 2017
- Special properties
- Gross ad spend; including payments made by Secom to advertising agencies and mediums*
- Supplementary notes
-
* The source provides the following additional information: "The data refers to payments made by SECOM to advertising agencies. These payments include the sale of advertising time and/or space by mediums to the agency, specialized services provided by suppliers to the agency, brokerage services provided by the agency itself and agency retainer fees."
According to x-rates.com, one Brazilian real equaled 0.301895 U.S. dollars on December 31, 2017.
The source does not specify the publication date. The release date given is the date of access.
Figures have been rounded.
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