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U.S. eye cosmetic unit sales by segment 2018
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U.S. eye cosmetic unit sales by segment 2018
Eye cosmetic unit sales in the United States in 2018, by segment (in million units)
This statistic shows the unit sales of eye cosmetics in the United States in 2018, by segment. In that period of time, about 137.14 million units of mascara were sold in the United States.
Eye cosmetic unit sales in the United States in 2018, by segment (in million units)
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Description
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This statistic shows the unit sales of eye cosmetics in the United States in 2018, by segment. In that period of time, about 137.14 million units of mascara were sold in the United States.
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- Release date
- January 2019
- Region
- United States
- Survey time period
- 52 weeks ended September 9, 2018
- Supplementary notes
- Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, miltary commissaries, and select club and dollar retail chains) for the 52 weeks ended September 9, 2018.
Source
- Show sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- United States
- Survey time period
- 52 weeks ended September 9, 2018
- Supplementary notes
- Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, miltary commissaries, and select club and dollar retail chains) for the 52 weeks ended September 9, 2018.
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Statistics on "Cosmetics consumer behavior in the U.S."
- Channels and retailers
The most important statistics
- Most popular shopping destinations for women buying cosmetics in the United States as of May 2017Leading cosmetics shopping destinations of female U.S. consumers 2017
- Most popular types of online shops for women buying cosmetics in the United States as of May 2017Preferred types of shops for online cosmetics shopping in the U.S. 2017
- Locations where consumers purchase organic beauty and personal care products in the United States as of May 2017Places where U.S. consumers buy organic beauty and care products 2017
- Household penetration of cosmetics in the United States as of October 2017, by product categoryHousehold penetration of cosmetics in the U.S. as of October 2017, by category
- Percentage of consumers in the United States who purchased cosmetics at national/regional retailers in the past 3 months as of May 2017Share of U.S. consumers who purchased cosmetics at national retailers May 2017
- Percentage of consumers in the United States who purchased cosmetics at local/independent retailers in the past 3 months as of May 2017Share of U.S. consumers who purchased cosmetics at local retailers May 2017
- Share of consumers who bought cosmetics at selected retailers in the past 12 months in the United States as of July 2017Leading retailers where U.S. consumers shopped for cosmetics in 2017
- Share of skincare and cosmetics products purchased online by consumers in the United States as of July 2017Proportion of cosmetics purchases made online by U.S. consumers 2017
- Purchasing behavior
The most important statistics
- Beauty and personal care products purchased by consumers in the United States as of May 2017Beauty and care products bought by U.S. consumers 2017
- Share of organic beauty and personal care products purchased by consumers in the United States as of May 2017Share of organic beauty and care products bought by U.S. consumers 2017
- Share of female consumers in the United States who subscribe to specific beauty box brands as of May 2017Beauty box brand subscription rate among female U.S. subscribers 2017
- Share of consumers who agree with selected statements about their cosmetics purchasing behavior in the United States as of October 2017Cosmetics purchasing behavior among consumers in the U.S. in 2017
- Share of U.S. consumers who would stop purchasing from cosmetics companies that test on animals as of April 2017U.S. consumers aversion from buying cosmetic brands tested on animals 2017
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*U.S. household expenditure on cosmetics, perfume and bath products 2007-2017
- Consumer preference
The most important statistics
- Share of consumers who bought cosmetic products at selected retailers in the past 12 months in the United States as of October 2017Leading retailers where U.S. consumers bought cosmetic products in 2017
- Share of consumers who care about ingredients when buying beauty and personal care products in the United States as of May 2017U.S. consumers who care about ingredients in beauty and care products 2017
- Share of consumers who prefer to purchase natural or organic decorative cosmetics products as of May 2017U.S. consumers who prefer to buy natural/organic cosmetics products 2017
- Skin care ingredients preferred by women in the United States as of December 2017, by type*Skin care ingredient preferences among women in the U.S. 2017
- United States: Brand preferences for facial foundation from October 2017 to January 2018, by ageFacial foundation brand preferences in the U.S. in 2017 and 2018, by age
- U.S. population: Which brands of blusher / bronzer do you use?Brands of blusher or bronzer used in the U.S. 2018
- Online behavior
The most important statistics
- Frequency of purchasing makeup products according to consumers in the United States as of May 2017, by purchase channelCosmetics product purchase frequency of female U.S. consumers 2017, by channel
- Preference for purchasing channel when shopping for personal care and beauty products in the United States in 2017Preferred personal care and beauty product purchasing channels in the U.S. in 2017
- How important is social media in determining which cosmetics to buy?*Importance of social media when purchasing cosmetics in the U.S. 2014-2017, by type
- Leading beauty brands in the United States on social media in 2018, based on actions (in millions)Leading U.S. beauty brands on social media 2018, by on actions
- Do you read magazines (either offline or online) which are mainly or partly about beauty and cosmetics?Female U.S. consumers who read beauty and cosmetics magazines 2017
- Do you follow any online blogs which are mainly or partially about beauty and cosmetics?Female U.S. consumers who read beauty and cosmetics blogs 2017
- How many blogs about beauty and cosmetics do you regularly look at?Female U.S. consumer beauty and cosmetics blogs consumption 2017
- How often do you watch YouTube product review videos about beauty and cosmetics?YouTube beauty product review video consumption of female U.S. users 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. eye cosmetics price per unit by segment 2018
- U.S. eye cosmetic sales growth 2018, by segment
- Eye make-up usage in Spain 2015-2017, by type
- Eye make-up usage in France in 2014-2017, by type
- Production volume of eye brow products and mascara Japan 2012-2017
- Eye cosmetic products sales in the U.S. 2012, by channel
- Eye shadow sales in the U.S. by channel 2014
- Brazil: eye color cosmetics market value 2015-2016
- Frequency of mascara use among women in the United Kingdom (UK) 2017
- Usage frequency of eye shadow, eye liner and brow pencils in the U.S. 2018
- Eyebrow make-up and mascara stock volume in Japan 2012-2017
- Eye make up market value in Great Britain 2011-2017
- Eyebrow make-up and mascara sales volume in Japan 2012-2017
- Leading eye shadow brands in U.S. 2018, based on sales
- Eyebrow make-up and mascara sales value in Japan 2012-2017
- Frequency of mascara use among women in the United Kingdom (UK) 2017, by age
- Usage of eye shadow in the U.S. 2011-2020
- Top eye shadow brands in U.S. 2018, based on unit sales
- Usage frequency of mascara in the U.S. 2018
- Frequency of eyebrow product use among women in the United Kingdom (UK) 2017
Studies
- Cosmetics in Canada
- Cosmetics industry in the U.S.
- Cosmetics industry worldwide
- Cosmetics consumer behavior in the U.S.
- Cosmetics industry in Brazil
- Cosmetics market in South Korea
- Natural and organic cosmetics in the U.S.
- Cosmetics and body care industry in Denmark
- Kimberly-Clark
- Cosmetics and body care in Russia
- Sun Care Industry
- Beauty industry in India
- Cosmetics market in Italy
- Beauty industry in Japan
- L'Oréal
Statistics on "Cosmetics consumer behavior in the U.S."
- Most popular shopping destinations for women buying cosmetics in the United States as of May 2017
- Most popular types of online shops for women buying cosmetics in the United States as of May 2017
- Locations where consumers purchase organic beauty and personal care products in the United States as of May 2017
- Household penetration of cosmetics in the United States as of October 2017, by product category
- Percentage of consumers in the United States who purchased cosmetics at national/regional retailers in the past 3 months as of May 2017
- Percentage of consumers in the United States who purchased cosmetics at local/independent retailers in the past 3 months as of May 2017
- Share of consumers who bought cosmetics at selected retailers in the past 12 months in the United States as of July 2017
- Share of skincare and cosmetics products purchased online by consumers in the United States as of July 2017
- Where do you search for and purchase beauty and personal care products online?
- Beauty and personal care products purchased by consumers in the United States as of May 2017
- Share of organic beauty and personal care products purchased by consumers in the United States as of May 2017
- Share of female consumers in the United States who subscribe to specific beauty box brands as of May 2017
- Share of consumers who agree with selected statements about their cosmetics purchasing behavior in the United States as of October 2017
- Share of U.S. consumers who would stop purchasing from cosmetics companies that test on animals as of April 2017
- Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2017 (in U.S. dollars)*
- Share of consumers who bought cosmetic products at selected retailers in the past 12 months in the United States as of October 2017
- Share of consumers who care about ingredients when buying beauty and personal care products in the United States as of May 2017
- Share of consumers who prefer to purchase natural or organic decorative cosmetics products as of May 2017
- Skin care ingredients preferred by women in the United States as of December 2017, by type*
- United States: Brand preferences for facial foundation from October 2017 to January 2018, by age
- U.S. population: Which brands of blusher / bronzer do you use?
- Frequency of purchasing makeup products according to consumers in the United States as of May 2017, by purchase channel
- Preference for purchasing channel when shopping for personal care and beauty products in the United States in 2017
- How important is social media in determining which cosmetics to buy?*
- Leading beauty brands in the United States on social media in 2018, based on actions (in millions)
- Do you read magazines (either offline or online) which are mainly or partly about beauty and cosmetics?
- Do you follow any online blogs which are mainly or partially about beauty and cosmetics?
- How many blogs about beauty and cosmetics do you regularly look at?
- How often do you watch YouTube product review videos about beauty and cosmetics?
- How often do you watch YouTube tutorial videos about beauty and cosmetics?
- How often do you watch YouTube haul videos about beauty and cosmetics?
- Do you prefer videos by companies which produce cosmetic products or from personal accounts and bloggers?
- Average price per unit of eye cosmetic in the United States in 2018, by segment (in U.S. dollars)
- Sale changes of eye cosmetics in the United States in 2018, by segment
- Number of people using eye make-up in Spain from 2015 to 2017, by type (in 1,000s)
- Number of women using eye make-up in France from 2014 to 2017, by type (in 1,000s)
- Production volume of eye brow products and mascara in Japan from 2012 to 2017 (in 1,000 kilograms)
- Retail sales of eye cosmetic products in the U.S. in 2012, by channel (in million U.S. dollars)
- Eye shadow sales in the United States in 2014, by channel (in million U.S. dollars)
- Value of the eye make-up retail market in Brazil in 2015 and 2016 (in billion Brazilian reals)
- How often do you personally use mascara?
- U.S. population: How many times have you used eye shadow / eye liner and eyebrow pencils in the last 7 days?
- Inventory volume of eyebrow cosmetics and mascaras in Japan from 2012 to 2017 (in 1,000 kilograms)
- Market value of eye color cosmetic products in Great Britain from 2011 to 2017 (in 1,000 GBP)
- Sales volume of eyebrow cosmetics and mascaras in Japan from 2012 to 2017 (in 1,000 kilograms)
- Leading eye shadow brands in the United States in 2018, based on sales (in million U.S. dollars)
- Sales value of eyebrow cosmetics and mascaras in Japan from 2012 to 2017 (in billion Japanese yen)
- How often do you personally use mascara?
- U.S. population: Usage of eye shadow from 2011 to 2020
- Leading eye shadow brands in the United States in 2018, based on sales (in million units)
- U.S. population: How many times have you used mascara in the last 7 days?
- How often do you personally use eyebrow pencil, powder or gel?
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