Purpose of reading business media for decision-makers in Belgium 2017

The statistic displays the results of a survey regarding the purpose of reading business media for decision-makers in Belgium in 2017. The survey results indicate that among decision-makers in Belgium, the majority of those who read business media did so in order to follow actual news. Over 75 percent of respondents indicated that they read business media to follow the news, whereas just 20 percent did so in order to discover potential clients.

Purpose of reading business media for decision-makers in Belgium in 2017*

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Sources

Release date

June 2017

Region

Belgium

Survey time period

March 8, 2017 to May 12, 2017

Number of respondents

923 respondents

Special properties

Decision makers with budgetary responsibility for at least one of the following categories: General management, Finance, HR, Sales & Marketing, ICT and Procurement

Method of interview

CATI, online interview

Supplementary notes

* Includes television and radio. Furthermore, it is concerning respondents that use a minimum of one business brand in their professional life

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