Most used video streaming and downloading services in the United Kingdom (UK) 2019

The results of a survey on the leading video streaming and downloading services in the United Kingdom (UK) found that Netflix was the most popular streaming service as of the third quarter of 2019. Three quarters of respondents stated that they used Netflix to watch TV, series, or movies.

Growing popularity of Netflix and Amazon Prime

Among the top services, both Netflix and Amazon Prime Video demonstrated growth between 2017 and 2019. In contrast, the popularity of platforms such as BBC iPlayer, ITV Hub and All 4 decreased. A survey conducted in 2018 showed that when asked why they used video-on-demand services such as Netflix and Amazon Prime, the top reasons cited by respondents included watching original series and content not available elsewhere, and being able to watch multiple episodes in a row, unlike some catch-up services which only host episodes for a maximum of 30 days.

Focus on original content

In order to stand out from other video streaming services, both Netflix and Amazon Prime Video have consistently focused on building up their content base. Despite Amazon Prime Video boasting nearly 20 thousand titles as of March 2020 compared to 5,520 on Netflix, it appears that the latter’s appeal lies in the popularity and demand of its original content. As a company solely focused on digital video streaming, Netflix is also dedicated to growing its product, and continues to inject more into its video content budget each year, reaching 12.04 billion U.S. dollars as of 2018. In the same year, Amazon only allocated 5 billion dollars for its video content segment.

Which streaming and downloading service do you use to watch TV, series or movies?

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Release date

November 2019


United Kingdom

Survey time period

Q3 2019

Number of respondents


Supplementary notes

* The source does not specify the number of respondents for the UK. Figure incl. respondents from the US, Germany and Nordics.

The source adds the following information: "The figures represent the streaming and downloading services that are used by the ones who have used a streaming or downloading service to watch TV, series or movies within the last week."

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Statistics on "Media usage in the United Kingdom (UK)"

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