Leading health & beauty brands' household penetration rate in the UK 2022

Published by
Dominique Petruzzi,
Jun 22, 2023
This statistic presents the household penetration rate of leading health and beauty brands in the United Kingdom (UK) in 2022. That year, Colgate was the health and beauty brand with the highest penetration rate in the UK, with over 69 percent of households buying the brand. Nivea and Dove ranked in second and third place, with penetration rates of 58.6 percent and 53.4 percent, respectively.

Household penetration rate of leading health and beauty brands in the United Kingdom (UK) in 2022

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Release date

June 2023

Region

United Kingdom

Survey time period

2022

Supplementary notes

*Household penetration rate refers to the share of households buying a brand.
Date of release is date of consultation.

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