Most chosen health & beauty brands in the Russia 2017-2018, by consumer reach points

Colgate remained as the leading brand for health and beauty in Russia, with approximately 135 million consumer reach points in 2018. Chistaya Linia (UL) and Bella ranked in second and third place, with 71 million and 68 million consumer reach points, respectively.

Leading 20 health and beauty brands ranked by consumer reach points* in Russia in 2017 and 2018

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Source

Release date

September 2019

Region

Russia

Survey time period

2017 to 2018

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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Statistics on "Cosmetics and body care in Russia"

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