This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Germany in 2021. That year, Lenor was the leading brand for home care in Germany, with approximately 53 million consumer reach points. Frosch and Wc Frisch ranked in second and third place, with 53 million and 48 million consumer reach points, respectively.
Leading 20 home care brands ranked by consumer reach points in Germany in 2021 (in millions)
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Kantar Worldpanel. (May 31, 2022). Leading 20 home care brands ranked by consumer reach points in Germany in 2021 (in millions) [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/900368/most-chosen-home-care-brands-germany/
Kantar Worldpanel. "Leading 20 home care brands ranked by consumer reach points in Germany in 2021 (in millions)." Chart. May 31, 2022. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/900368/most-chosen-home-care-brands-germany/
Kantar Worldpanel. (2022). Leading 20 home care brands ranked by consumer reach points in Germany in 2021 (in millions). Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/900368/most-chosen-home-care-brands-germany/
Kantar Worldpanel. "Leading 20 Home Care Brands Ranked by Consumer Reach Points in Germany in 2021 (in Millions)." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/900368/most-chosen-home-care-brands-germany/
Kantar Worldpanel, Leading 20 home care brands ranked by consumer reach points in Germany in 2021 (in millions) Statista, https://www.statista.com/statistics/900368/most-chosen-home-care-brands-germany/ (last visited June 25, 2022)