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Most chosen home care brands in the Germany 2018, by consumer reach points

This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Germany in 2018. That year, Felix was the leading brand for home care in Germany, with approximately 47 million consumer reach points. Lenor and Wc Frisch ranked in second and third place, with 44 million and 43 million consumer reach points, respectively.

Leading 20 home care brands ranked by consumer reach points* in Germany in 2018

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Source

Release date

February 2020

Region

Germany

Survey time period

2018

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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