Germany: 20 most chosen home care brands 2022

This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Germany in 2022. That year, Frosch was the leading brand for home care in Germany, with approximately 49 million consumer reach points. Zewa and Tempo ranked in second and third place, with 46 million and 45 million consumer reach points, respectively.

Leading 20 home care brands ranked by consumer reach points in Germany in 2022 (in millions)

Characteristic	Consumer reach points* in millions
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Release date

June 2023

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Region

Germany

Survey time period

2022

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

Date of release is date of consultation.

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