Most chosen home care brands in the Germany 2018, by consumer reach points
This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Germany in 2018. That year, Felix was the leading brand for home care in Germany, with approximately 47 million consumer reach points. Lenor and Wc Frisch ranked in second and third place, with 44 million and 43 million consumer reach points, respectively.
