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Most chosen home care brands in the Germany 2021, by consumer reach points

Published by Statista Research Department, Jun 1, 2022
This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Germany in 2021. That year, Lenor was the leading brand for home care in Germany, with approximately 53 million consumer reach points. Frosch and Wc Frisch ranked in second and third place, with 53 million and 48 million consumer reach points, respectively.

Leading 20 home care brands ranked by consumer reach points in Germany in 2021 (in millions)

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Release date

May 2022

Region

Germany

Survey time period

2021

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

Date of release is date of consultation.

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