Share of internet users performing online transactions in India 2018 by category

About 20 percent of internet users in India make transactions via e-commerce and financial services as of February 2018. In comparison, digital media had a share of 0.7 percent during the same time period.

Share of internet users performing online transactions in India as of February 2018, by category

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Release date

February 2018



Survey time period

As of February 2018

Supplementary notes

Note: E-commerce includes apparel, consumer electronics, FMCG, luxury, appliances, home, health, food and grocery. Travel includes air, train, bus, hotel and holiday bookings. Financial services user base includes those users that perform online banking (undertake transactions or transfer funds using online banking, mobile banking and USSD services). Digital media includes subscription and transaction video on demand services but excludes ad revenue.

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Statistics on "E-commerce in India"

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