Comparison of U.S. retailer mobile web offerings compared to full functionality of desktop site experience as of April 2018

U.S. retailer mobile web vs. desktop experience 2018 This statistic presents how retailers' mobile web offering compare to the full functionality of the desktop site experience according to retail executives in the United States as of April 2018. Overall, 29 percent of retailing respondents who were categorized as "winners", which refers to retailers who were performing with better than average year-over-year sales growth rates, stated that their mobile web offerings provided more in terms of quality than their desktop websites. Additionally, 44 percent of winners stated that their mobile web offerings offered the same level as a fully functional desktop site.
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Winners*Others
Mobile offers more than desktop29%16%
Mobile offers the same as desktop44%46%
Mobile offers less than desktop22%22%
Mobile offers far less than desktop5%16%
Winners*Others
Mobile offers more than desktop29%16%
Mobile offers the same as desktop44%46%
Mobile offers less than desktop22%22%
Mobile offers far less than desktop5%16%
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This statistic presents how retailers' mobile web offering compare to the full functionality of the desktop site experience according to retail executives in the United States as of April 2018. Overall, 29 percent of retailing respondents who were categorized as "winners", which refers to retailers who were performing with better than average year-over-year sales growth rates, stated that their mobile web offerings provided more in terms of quality than their desktop websites. Additionally, 44 percent of winners stated that their mobile web offerings offered the same level as a fully functional desktop site.
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Release date
August 2018
Region
United States
Survey time period
April 2018
Number of respondents
123 respondents
Age group
18 years and older
Special properties
U.S. based retail executives
Supplementary notes
*Winners refers to over performing retailers, or those with better than average year-over-year sales growth rates.
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