U.S. retailer mobile web vs. desktop experience 2018

This statistic presents how retailers' mobile web offering compare to the full functionality of the desktop site experience according to retail executives in the United States as of April 2018. Overall, 29 percent of retailing respondents who were categorized as "winners", which refers to retailers who were performing with better than average year-over-year sales growth rates, stated that their mobile web offerings provided more in terms of quality than their desktop websites. Additionally, 44 percent of winners stated that their mobile web offerings offered the same level as a fully functional desktop site.

Comparison of U.S. retailer mobile web offerings compared to full functionality of desktop site experience as of April 2018

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Sources

Release date

August 2018

Region

United States

Survey time period

April 2018

Number of respondents

123 respondents

Age group

18 years and older

Special properties

U.S. based retail executives

Supplementary notes

*Winners refers to over performing retailers, or those with better than average year-over-year sales growth rates.

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Statistics on "eCommerceDB - Top online stores in the United States"

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