Factors influencing online fashion shopping of occasional shoppers in India 2018

Published by A. Minhas, Mar 17, 2022
This statistic depicts the factors influencing online fashion shopping according to occasional shoppers in India as of February 2018. As of this date, around 34 percent of occasional shoppers in India stated that better prices encouraged them to purchase fashion products online.

Factors influencing online fashion shopping according to occasional shoppers in India as of February 2018

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Sources

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Release date

February 2018

Region

India

Survey time period

As of February 2018

Number of respondents

501 and 18,000 and 1,845 respondents

Special properties

occasional shoppers

Supplementary notes

The original survey question was phrased as follows: "Could you please tell me the top 3 reasons why you did choose to buy this [category] online? Only top rank considered for analysis.".

Occasional shoppers are defined by the source as having made 1 to 3 online apparel purchase in the last 6 months.

Data sourced from three different surveys.

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