Health functional food home shopping preferred reasons in South Korea 2018

This statistic shows the reasons for South Koreans to prefer to purchase health functional products via home shopping channels as of June 2018. During the survey period, 58.5 percent of respondents replied with the promotion and discounts for the reason that they like to purchase health functional food through TV home shopping.

Reasons for South Koreans to prefer to purchase health functional products via home shopping channels as of June 2018

Share of respondents
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Source

Release date

July 2018

Region

South Korea

Survey time period

June 8 to June 12, 2018

Number of respondents

53 respondents*

Age group

20-59 years

Method of interview

Online Access Panel

Supplementary notes

*Out of 939 surveyed residents in South Korea, those who prefer to purchase health functional products via TV home shopping channels the most.

Multiple responses were acceptable.

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