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Barriers to online fashion shopping according to non-buyers in India 2018

This statistic depicts the barriers to online fashion shopping according to non-buyers in India as of February 2018. As of this date, around 40 percent of non-buyers in India stated that the lack of touch and feel was a barrier to making purchases of fashion products online.

Barriers to online fashion shopping according to non-buyers in India as of February 2018

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Sources

Release date

February 2018

Region

India

Survey time period

As of February 2018

Number of respondents

501 and 1,845 and 18,000 respondents

Special properties

non-buyers

Supplementary notes

The original survey question was phrased as follows: "Could you please tell me the top 3 reasons why you didn't buy this [category] online? Only top rank considered for analysis.".

Data sourced from three different surveys.

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