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Leading health & beauty brands' household penetration rate in Russia 2017-2020

Published by A. Melkadze, Aug 30, 2021
Over the given timeframe Colgate has kept leading position as the health and beauty brand with the highest penetration rate in Russia, accounting for 66.9 percent of loyal households during 2020. Aura and Nivea, listed in the second and third places, with penetration rates of 54.4 and 47 percent, respectively.

Household penetration rate of leading health and beauty brands in Russia in 2017 and 2020

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Source

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Release date

June 2021

Region

Russia

Survey time period

2017 and 2020

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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