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Leading health & beauty brands' household penetration rate in Russia 2017-2018

Published by A. Melkadze, Nov 12, 2019
Despite almost one percentage point reduction, Colgate remained the health and beauty brand with the highest penetration rate in Russia, with 67.7 percent of loyal households during 2018. Schwarzkopf and Chistaya Linia (UL), ranked in the second and third places with penetration rates of 44.6 percent and 44.1 percent, in the last year respectively.

Household penetration rate* of leading health and beauty brands in Russia in 2017 and 2018

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Release date

September 2019

Region

Russia

Survey time period

2017 and 2018

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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