Over the given timeframe Colgate has kept leading position as the health and beauty brand with the highest penetration rate in Russia, accounting for 68.2 percent of loyal households during 2019. Aura and Nivea, listed in the second and third places in 2019, with penetration rates of 48.5 and 45.9 percent, respectively.
Household penetration rate* of leading health and beauty brands in Russia in 2017 and 2019
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Kantar Worldpanel. (September 26, 2020). Household penetration rate* of leading health and beauty brands in Russia in 2017 and 2019 [Graph]. In Statista. Retrieved April 13, 2021, from https://www.statista.com/statistics/905171/health-and-beauty-brands-penetration-rate-russia/
Kantar Worldpanel. "Household penetration rate* of leading health and beauty brands in Russia in 2017 and 2019." Chart. September 26, 2020. Statista. Accessed April 13, 2021. https://www.statista.com/statistics/905171/health-and-beauty-brands-penetration-rate-russia/
Kantar Worldpanel. (2020). Household penetration rate* of leading health and beauty brands in Russia in 2017 and 2019. Statista. Statista Inc.. Accessed: April 13, 2021. https://www.statista.com/statistics/905171/health-and-beauty-brands-penetration-rate-russia/
Kantar Worldpanel. "Household Penetration Rate* of Leading Health and Beauty Brands in Russia in 2017 and 2019." Statista, Statista Inc., 26 Sep 2020, https://www.statista.com/statistics/905171/health-and-beauty-brands-penetration-rate-russia/
Kantar Worldpanel, Household penetration rate* of leading health and beauty brands in Russia in 2017 and 2019 Statista, https://www.statista.com/statistics/905171/health-and-beauty-brands-penetration-rate-russia/ (last visited April 13, 2021)