Over the given timeframe Colgate has kept leading position as the health and beauty brand with the highest penetration rate in Russia, accounting for 66.9 percent of loyal households during 2020. Aura and Nivea, listed in the second and third places, with penetration rates of 54.4 and 47 percent, respectively.
Household penetration rate of leading health and beauty brands in Russia in 2017 and 2020
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Kantar Worldpanel. (June 26, 2021). Household penetration rate of leading health and beauty brands in Russia in 2017 and 2020 [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/905171/health-and-beauty-brands-penetration-rate-russia/
Kantar Worldpanel. "Household penetration rate of leading health and beauty brands in Russia in 2017 and 2020." Chart. June 26, 2021. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/905171/health-and-beauty-brands-penetration-rate-russia/
Kantar Worldpanel. (2021). Household penetration rate of leading health and beauty brands in Russia in 2017 and 2020. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/905171/health-and-beauty-brands-penetration-rate-russia/
Kantar Worldpanel. "Household Penetration Rate of Leading Health and Beauty Brands in Russia in 2017 and 2020." Statista, Statista Inc., 26 Jun 2021, https://www.statista.com/statistics/905171/health-and-beauty-brands-penetration-rate-russia/
Kantar Worldpanel, Household penetration rate of leading health and beauty brands in Russia in 2017 and 2020 Statista, https://www.statista.com/statistics/905171/health-and-beauty-brands-penetration-rate-russia/ (last visited May 27, 2022)