This statistic presents the household penetration rate of leading home care brands in Ireland in 2018. That year, Fairy was the home care brand with the highest penetration rate in Ireland, with 70.5 percent of households buying the brand. Nicky and Comfort ranked in second and third place, with penetration rates of 51.3 percent and 50.3 percent, respectively.
Household penetration rate* of leading home care brands in Ireland in 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (February 26, 2020). Household penetration rate* of leading home care brands in Ireland in 2018 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/905186/home-care-brands-penetration-rate-ireland/?__sso_cookie_checker=failed
Kantar Worldpanel. "Household penetration rate* of leading home care brands in Ireland in 2018." Chart. February 26, 2020. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/905186/home-care-brands-penetration-rate-ireland/?__sso_cookie_checker=failed
Kantar Worldpanel. (2020). Household penetration rate* of leading home care brands in Ireland in 2018. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/905186/home-care-brands-penetration-rate-ireland/?__sso_cookie_checker=failed
Kantar Worldpanel. "Household Penetration Rate* of Leading Home Care Brands in Ireland in 2018." Statista, Statista Inc., 26 Feb 2020, https://www.statista.com/statistics/905186/home-care-brands-penetration-rate-ireland/?__sso_cookie_checker=failed
Kantar Worldpanel, Household penetration rate* of leading home care brands in Ireland in 2018 Statista, https://www.statista.com/statistics/905186/home-care-brands-penetration-rate-ireland/?__sso_cookie_checker=failed (last visited January 20, 2025)
Household penetration rate* of leading home care brands in Ireland in 2018 [Graph], Kantar Worldpanel, February 26, 2020. [Online]. Available: https://www.statista.com/statistics/905186/home-care-brands-penetration-rate-ireland/?__sso_cookie_checker=failed
