U.S. Millennials' preferred methods for loyalty program info access in 2018

This statistic shows the preferred methods for accessing information about enrolled loyalty programs among Millennials in the United States in 2018. In 2018, 46 percent of respondents stated that they preferred to access information about loyalty programs of which they were a member through a mobile app on their phone.

What is your preferred method for accessing your rewards program info (points balance, redemption info, available rewards, etc.)?

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Source

Release date

March 2018

Region

United States

Survey time period

2018

Number of respondents

441 respondents

Age group

18 to 35

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Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"

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