This statistic shows the most valued loyalty program rewards according to Millennials and Baby Boomers worldwide in 2016. In 2016, 15 percent of Millennial respondents indicated that they most valued high priority service as a reward, compared to just six percent of Baby Boomer respondents.
Most valued loyalty program rewards among Millennials and Baby Boomers worldwide in 2016*
*All respondents who are members of retail loyalty programs .
Multiple responses were possible as respondents were asked to indicate their top three rewards.
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Nielsen. (November 30, 2016). Most valued loyalty program rewards among Millennials and Baby Boomers worldwide in 2016* [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/907728/top-loyalty-program-rewards-among-millennials-and-boomers-worldwide/?__sso_cookie_checker=failed
Nielsen. "Most valued loyalty program rewards among Millennials and Baby Boomers worldwide in 2016*." Chart. November 30, 2016. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/907728/top-loyalty-program-rewards-among-millennials-and-boomers-worldwide/?__sso_cookie_checker=failed
Nielsen. (2016). Most valued loyalty program rewards among Millennials and Baby Boomers worldwide in 2016*. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/907728/top-loyalty-program-rewards-among-millennials-and-boomers-worldwide/?__sso_cookie_checker=failed
Nielsen. "Most Valued Loyalty Program Rewards among Millennials and Baby Boomers Worldwide in 2016*." Statista, Statista Inc., 30 Nov 2016, https://www.statista.com/statistics/907728/top-loyalty-program-rewards-among-millennials-and-boomers-worldwide/?__sso_cookie_checker=failed
Nielsen, Most valued loyalty program rewards among Millennials and Baby Boomers worldwide in 2016* Statista, https://www.statista.com/statistics/907728/top-loyalty-program-rewards-among-millennials-and-boomers-worldwide/?__sso_cookie_checker=failed (last visited February 11, 2025)
Most valued loyalty program rewards among Millennials and Baby Boomers worldwide in 2016* [Graph], Nielsen, November 30, 2016. [Online]. Available: https://www.statista.com/statistics/907728/top-loyalty-program-rewards-among-millennials-and-boomers-worldwide/?__sso_cookie_checker=failed