Preferred channels for goods and service purchase in Asia Pacific 2017

This statistic presents the results of a survey on the preferred channels used by consumers to purchase goods and services across Asia Pacific in 2017. During the survey period, respondents replied that 29 percent of their customers prefer to purchase goods and services via face-to-face channels.

Preferred channels used by customers to purchase goods and services across Asia Pacific in 2017

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Release date

February 2018



Survey time period


Number of respondents

1,033 businesses with more than 250 employees

Method of interview

Online survey

Supplementary notes

Note: Asia Pacific region in this study includes Australia, New Zealand, Japan, China, India, and Singapore.

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