Factors influencing cooking oil shopping of online shoppers India 2018

According to a survey on online shopping across India in 2018, about 68 percent of the online shoppers stated that the price encouraged them to purchase cooking oil online. Increased internet penetration across the country has given a tremendous boost to the e-commerce industry.

Factors influencing cooking oil shopping according to online shoppers in India as of February 2018

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Release date

February 2018



Survey time period

As of February 2018

Number of respondents

502 respondents

Special properties

online shoppers

Supplementary notes

The original survey question was phrased as follows: "Could you please tell me the top 3 reasons why you do prefer to buy these categories online more? ".

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Statistics on "E-commerce in India"

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