Monthly active users of leading short video apps in China 2022

Douyin, the original Chinese version of TikTok developed by Bytedance, remained as the leader in China’s short-formed video scene. As of November 2022, the app boasted to have 731 million active users across the country. Its closest rival, Kuaishou saw a rapid active user growth reaching 529 million.

Douyin’s popularity

Since its debut in 2016, Douyin has stood out from the crowd with its comprehensive feature set, such as editing tools, filters, and effects, as well as its interactive social component. The platform's algorithm and AI technology have also been instrumental in personalizing content and surfacing viral content. Apart from Douyin, Bytedance also owned other beloved short video platforms Xigua Video and Huoshan Video.

Kuaishou on the rise

Launched in 2011, Kuaishou offers similar features as Douyin, but with an additional live streaming feature. The second most used short video app has become the favorite among rural users. Its gamification features, such as virtual gifts and rewards, have been particularly effective in driving user engagement and spending. In 2021, the company achieved a total revenue of 81 billion yuan.