Key figures of Chiara Ferragni's presence on Instagram 2020

Chiara Ferragni is now the most popular Italian influencer on Instagram, with more than 19 million followers and 12 thousand posts, if we consider only the last twelve months. Apart from the fashion category, she is in the top position also in the ranking of beauty industry influencers, as indicated by rankings of engagement per post . The ranking is based on the fans’ comments or posts to the influencer’s posts.

How many real followers?

Looking at such a high number of Instagram followers, one could wonder if there aren’t also fake accounts among the Chiara Ferragni’s fans. Figures on quality followers show that the popular Italian influencer counts about 11.6 million potentially real fans. This concrete fan base results in fact in a quality engagement , calculated 244,491 comments and posts as of March 2019.

The importance of influencers

Influencers like Chiara Ferragni still have big space in Italian advertising campaigns on social media. In fact, it is estimated that the investments in the sector of influencer marketing have increased from 180 million euros in 2018 to 241 million euros in 2019.

Key figures of influencer Chiara Ferragni's presence on Instagram as of March 31, 2020*

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Source

Release date

March 2020

Region

Worldwide, Italy

Survey time period

March 31, 2020

Supplementary notes

*Based on the last 12 most recent posts.

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