Key figures of Chiara Ferragni's presence on Instagram 2020
How many real followers?
Looking at such a high number of Instagram followers, one could wonder if there aren’t also fake accounts among the Chiara Ferragni’s fans. Figures on quality followers show that the popular Italian influencer counts about 11.6 million potentially real fans. This concrete fan base results in fact in a quality engagement , calculated 244,491 comments and posts as of March 2019.
The importance of influencers
Influencers like Chiara Ferragni still have big space in Italian advertising campaigns on social media. In fact, it is estimated that the investments in the sector of influencer marketing have increased from 180 million euros in 2018 to 241 million euros in 2019.