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Reasons consumers use digital comparison tools in the United Kingdom 2017

This statistic shows the share of respondents who cited a particular reason or motivation for using a comparison website when investigating a purchase. Saving money is the primary motivating factor, with 71 percent of respondents saying this was a reason for using a comparison website.

Reasons cited by consumers in the United Kingdom (UK) for the use of comparison websites 2017

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Release date

September 2017


United Kingdom

Survey time period

October 2016 to January 2017

Number of respondents

1,688 respondents

Age group

16 years and older

Special properties

Consumers who have shopped around using a comparison site in the last three months

Method of interview

Online survey

Supplementary notes

Question originally asked as " Why did you use [a] comparison site on this occasion?" Base includes consumers who have shopped around using a comparison site in the last three months.

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