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Reasons consumers use digital comparison tools in the United Kingdom 2017

Reasons cited by consumers in the United Kingdom (UK) for the use of comparison websites 2017 (in percentage of total respondents)

by S. O'Dea, last edited Sep 4, 2018
Reasons consumers use digital comparison tools in the United Kingdom 2017 This statistic shows the share of respondents who cited a particular reason or motivation for using a comparison website when investigating a purchase. Saving money is the primary motivating factor, with 71 percent of respondents saying this was a reason for using a comparison website.
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Reasons cited by consumers in the United Kingdom (UK) for the use of comparison websites 2017 (in percentage of total respondents)

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