Reasons consumers use particular digital comparison tools in the United Kingdom 2017

Reasons cited by consumers in the United Kingdom (UK) for the use of particular digital comparison tools 2017

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Source

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Release date

September 2017

Region

United Kingdom

Survey time period

October 2016 to January 2017

Number of respondents

1,688 respondents

Age group

16 years and older

Special properties

Consumers who have shopped around using a comparison site in the last three months

Method of interview

Online survey

Supplementary notes

Question originally asked as "How did you decide which particular site(s) to use?" Base includes consumers who have shopped around using a comparison site in the last three months.

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