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Reasons cited by consumers in the United Kingdom (UK) for the use of particular digital comparison tools 2017
(in percentage of total respondents)
Reasons consumers use particular digital comparison tools in the United Kingdom 2017
This statistic shows the reasons cited by consumers for using a particular digital comparison too over another, when investigating a purchase. Previous experience was a major factor for consumers, with 44 percent of respondents saying they chose a particular tool for this reason.
Reasons cited by consumers in the United Kingdom (UK) for the use of particular digital comparison tools 2017
(in percentage of total respondents)
Percentage of all respondents
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Source

Release date

September 2017

Region

United Kingdom

Survey time period

October 2016 to January 2017

Number of respondents

1,688 respondents

Age group

16 years and older

Special properties

Consumers who have shopped around using a comparison site in the last three months

Method of interview

Online survey

Supplementary notes

Question originally asked as "How did you decide which particular site(s) to use?" Base includes consumers who have shopped around using a comparison site in the last three months.

Reasons consumers use particular digital comparison tools in the United Kingdom 2017
This statistic shows the reasons cited by consumers for using a particular digital comparison too over another, when investigating a purchase. Previous experience was a major factor for consumers, with 44 percent of respondents saying they chose a particular tool for this reason.
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