Reasons consumers use particular digital comparison tools in the United Kingdom 2017

Published by Ani Petrosyan, Aug 25, 2023
This statistic shows the reasons cited by consumers for using a particular digital comparison too over another, when investigating a purchase. Previous experience was a major factor for consumers, with 44 percent of respondents saying they chose a particular tool for this reason.

Reasons cited by consumers in the United Kingdom (UK) for the use of particular digital comparison tools 2017 (in percentage of total respondents)

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

September 2017

Region

United Kingdom

Survey time period

October 2016 to January 2017

Number of respondents

1,688 respondents

Age group

16 years and older

Special properties

Consumers who have shopped around using a comparison site in the last three months

Method of interview

Online survey

Supplementary notes

Question originally asked as "How did you decide which particular site(s) to use?" Base includes consumers who have shopped around using a comparison site in the last three months.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$229 USD $199 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Other regions

10

Related statistics

10

Further related statistics

6

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in IndonesiaInternet usage in IndonesiaFMCG market in IndonesiaCosmetics and personal care market in IndonesiaMake-up market in Indonesia
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu