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Methods by which users discovered particular digital comparison tools in the UK 2017

Means by which users ended up using a particular digital comparison tool (in percentage of total respondents)

by S. O'Dea, last edited Sep 4, 2018
Methods by which users discovered particular digital comparison tools in the UK 2017 This statistic shows the means by which consumers in the United Kingdom (UK) ended up using a particular digital comparison tool. After consumers who knew exactly which site they wanted to visit before using the service, search engines such as Google were the most popular source of traffic, with 30 percent of respondents citing that as a major factor.
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Means by which users ended up using a particular digital comparison tool (in percentage of total respondents)

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