Barriers to improving marketing effectiveness in Australia 2018

This statistic depicts the results of a survey about the barriers to improving marketing effectiveness in Australia in 2018. In this year, around 58 percent of the marketing professionals surveyed stated that a barrier to improving marketing effectiveness was that they couldn't compare measures of success across marketing channels.

Barriers to improving marketing effectiveness in Australia in 2018

Share of respondents
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Sources

Release date

July 2018

Region

Australia

Survey time period

February and March 2018

Number of respondents

300 respondents

Age group

18-64 years

Special properties

marketing professionals from Australia and New Zealand

Method of interview

Computer-assisted telephone interviews (CATI)

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