Mexico: strongest non-luxury auto brands 2018

This statistic presents the most powerful non-luxury automotive brands in Mexico in the second quarter of 2018, based on brand strength. In that period of time, Volkswagen ranked first for overall score in customer-brand relationship. Nissan and Honda followed up in second and third place respectively.

The most powerful non-luxury automotive brands in Mexico in 2nd quarter 2018, by brand strength score

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Source

Release date

July 2018

Region

Mexico

Survey time period

Q2 2018

Supplementary notes

Brand love/strength scores were taken from extracts of the Automotive Brand Love Study - Mexico 2Q 2018, published in 2018 by Insights 4 Less, LLC. The study is based on the response of 600 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.

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Statistics on "Car brands"

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