Mexico: strongest non-luxury auto brands 2018

This statistic presents the most powerful non-luxury automotive brands in Mexico in the second quarter of 2018, based on brand strength. In that period of time, Volkswagen ranked first for overall score in customer-brand relationship. Nissan and Honda followed up in second and third place respectively.

The most powerful non-luxury automotive brands in Mexico in 2nd quarter 2018, by brand strength score

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2018



Survey time period

Q2 2018

Supplementary notes

Brand love/strength scores were taken from extracts of the Automotive Brand Love Study - Mexico 2Q 2018, published in 2018 by Insights 4 Less, LLC. The study is based on the response of 600 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Car brands"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.