Share of online shoppers worldwide that are more likely to purchase from a brand or retailer that offers the following services as of August 2018

Global online shopper interest in unique brand products 2018 This statistic presents the share of online shoppers worldwide that are more likely to purchase from a brand or retailer that offers the following services. According to the August 2018 findings, 59 percent of respondents stated that they were more likely to purchase either from a brand or retailer if the following services such as customization of products were offered, while an additional 49 percent stated similarly if limited edition products were offered as well.
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Share of shoppers
Customization59%
Limited edition49%
Collaborations36%
Share of shoppers
Customization59%
Limited edition49%
Collaborations36%
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Description Source More information
This statistic presents the share of online shoppers worldwide that are more likely to purchase from a brand or retailer that offers the following services. According to the August 2018 findings, 59 percent of respondents stated that they were more likely to purchase either from a brand or retailer if the following services such as customization of products were offered, while an additional 49 percent stated similarly if limited edition products were offered as well.
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Release date
August 2018
Region
Worldwide
Survey time period
2018
Number of respondents
6,000 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Respondents from the United States, Canada, United Kingdom, France, Germany, Australia.

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