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BMW: brand strength in Mexico 2018

Published by Statista Research Department, Jan 10, 2020
This statistic presents BMW's brand strength in Mexico in the first and second quarter of 2018. In the second quarter of 2018, BMW's brand strength score stood at 66.4 percent, slightly up from 63.9 percent the previous quarter.

BMW: brand strength in Mexico in the first and second quarter 2018

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© Statista 2020

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Release date

July 2018

Region

Mexico

Survey time period

Q1 2018 and Q2 2018

Supplementary notes

The study is based on the response of 600 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.
Values for Q1 2018 were taken from a previous press release.

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