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BMW: brand strength in Mexico 2019

Published by Mathilde Carlier, Jul 21, 2021
In the third quarter of 2019, BMW's brand strength score in Mexico stood at 64.9 percent, up from 66 percent in the first quarter of that same year.

BMW: brand strength in Mexico in Q1 and Q3 2019

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Source

Release date

October 2019

Region

Mexico

Survey time period

Q1 2019 and Q3 2019

Supplementary notes

The study is based on the response of 601 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.
Values for Q1 2019 were taken from a previous report.

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