Mexico: leading non-luxury automotive brands 2018

This statistic presents the leading non-luxury automotive brands in Mexico in the first quarter of 2018, based on brand strength. In that period of time, Volkswagen ranked first in customer-brand relationship with an overall score of 55.3. Nissan and Honda followed up in second and third place respectively.

Leading non-luxury automotive brands in Mexico in the 1st quarter 2018, by brand strength score

Index score
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Release date

April 2018



Survey time period

Q1 2018

Supplementary notes

Brand love/strength scores were taken from extracts of the Automotive Brand Love Study - Mexico 1Q 2018, published in 2018 by the source. The study is based on the response of 600 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.

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Statistics on "Car brands"

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