Volkswagen: brand strength in Mexico 2019

In the fourth quarter of 2019, Volkswagen's brand strength score in Mexico stood at 53 percent, down from 56 percent the second quarter of that same year. Nonetheless, Volkswagen ranked first as the most powerful non-luxury automotive brands in Mexico in 2019.

Volkswagen: brand strength in Mexico in Q2 and Q4 in 2019

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Source

Release date

January 2020

Region

Mexico

Survey time period

Q2 2019 and Q4 2019

Supplementary notes

The study is based on the response of 601 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.
Values for Q2 20190 were taken from a previous report.

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