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Global mobile shopping app user acquisition costs 2017-2019

Published by J. Clement, Jun 26, 2019
This statistic presents the average mobile shopping app user acquisition costs worldwide from 2017 to 2019. According to the findings, the average cost-to-install for a mobile shopping app in 2019 remained stable at 4.12 U.S. dollars. However, the average cost to acquire a user who made a purchase decreased significantly to 39.38 U.S. dollars.

Mobile shopping app user acquisition costs worldwide from 2017 to 2019 (in U.S. dollars)

Cost-to-installCost-to-registerCost-to-purchase
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Release date

June 2019

Region

Worldwide

Survey time period

2017 to 2019

Supplementary notes

Data is based on 90.9 billion ad impressions across 13.6 million installs and 3.9 million in-app events

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