Global mobile shopping app user acquisition costs 2017-2020

Published by Laura Ceci, Jan 21, 2022
This statistic presents the average mobile shopping app user acquisition costs worldwide from 2017 to 2020. According to Adjust, the average cost-to-install for a mobile shopping app in 2020 declined slightly to 2.87 U.S. dollars. However, the average cost to acquire a user who made a purchase decreased significantly to 19.47 U.S. dollars.

Mobile shopping app user acquisition costs worldwide from 2017 to 2020 (in U.S. dollars)

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Release date

June 2020

Region

Worldwide

Survey time period

2017 to 2020

Supplementary notes

Data is based on 129 apps, 558 million clicks, 53 billion ad impressions across 10 million installs and 2 million first-time events.

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Overview

5

Mobile apps

8

Mobile payments

7

Mobile shopping behavior

8

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