Britain's reputation among international tourists since the EU referendum 2018

This statistic illustrates the change in international travelers' opinion of Britain since the decision of the EU referendum ('brexit') in 2016, which resulted in the majority of the electorate in the United Kingdom voting to leave the European Union. According to the consumer sentiment survey conducted in March 2018, 20 percent of respondents overall had a slightly more negative view of Britain and six percent a much more negative view. This proportion was higher in Germany and Spain. However overall 46 percent said their view had not changed. Furthermore 13 percent claimed their view had become more positive to some extent.

Following the referendum decision in 2016, how, if at at all, would you say your view of Britain has changed?*

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Release date

June 2018


United Kingdom

Survey time period

March 9-16, 2018

Number of respondents


Age group

18 years and older

Special properties

International travelers (taken a holiday abroad in last there years) across 9 markets

Method of interview

Online survey

Supplementary notes

* The full original question was worded as follows: "On 23 June 2016, the United Kingdom held a referendum on its membership of the European Union, and a majority of the electorate voted to leave the European Union. Following this decision, how, if at all, would you say your view of Britain has changed?"
** 500 respondents per market.

Don't know responses are not displayed.

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Statistics on "Brexit and the EU-UK travel industry"

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