Italy: preferred Starbucks products 2018

Published by M. Ridder, Jan 13, 2022
This chart shows the results of a survey about the preferred Starbucks products in Italy as of 2018. Overall 56 percent of respondents would have a coffee, while 42 percent of them would order a muffin and 37 percent preferred to drink a Frappuccino.

What would you order in a Starbucks café?

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Source

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Release date

August 2018

Region

Italy

Survey time period

August 20 to 22, 2018

Number of respondents

1,001 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Cosa consumeresti all'interno di un punto vendita Starbucks"

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