Mexico: leading non-luxury automotive brands 2018

Published by
Mathilde Carlier,
Dec 21, 2022
This statistic presents the leading non-luxury automotive brands in Mexico in the first quarter of 2018, based on brand strength. In that period of time, Volkswagen ranked first in customer-brand relationship with an overall score of 55.3. Nissan and Honda followed up in second and third place respectively.

Leading non-luxury automotive brands in Mexico in the 1st quarter 2018, by brand strength score

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Release date

April 2018

Region

Mexico

Survey time period

Q1 2018

Supplementary notes

The study is based on the response of 600 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.

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