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Influencing factors for choosing luxury brands in Russia 2018, by generation

Which of these has the greatest influence on your decision to buy luxury goods?

by A. Melkadze, last edited Sep 18, 2019
Influencing factors for choosing luxury brands in Russia 2018, by generation This statistic portrays the results of a 2018 survey, in which luxury buyers in Russia were asked which factors have the greatest influence on their decisions to buy luxury goods. The survey involved two consumer groups, Millennials, defined as those up to 30 years, and the Generation X, 30 to 50 year olds. The chart shows that 46 percent of the Generation X and 43 percent of Millennials agreed that brands (recognition or awareness) have the greatest influence on their decisions about luxury purchases.
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Which of these has the greatest influence on your decision to buy luxury goods?

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Statistics on "Luxury goods in the United Kingdom (UK)"
  • Luxury goods: UK market overview
  • Leading British luxury brands
  • Luxury department stores
  • Luxury consumers
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