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Ad spending in Japan 2010-2019

The total advertising expenditure in Japan amounted to approximately 6.94 trillion Japanese yen in 2019, up by more than one trillion yen since 2010. While some traditional advertisement venues, such as newspapers and magazines, are experiencing a profound decline, internet advertising continues to be one of the main drivers of the upward trend for overall advertisement expenditure.

Total advertising expenditure in Japan from 2010 to 2019

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Source

Release date

March 2020

Region

Japan

Survey time period

2010 to 2019

Supplementary notes

1 Japanese yen equals 0.0095 U.S. dollars or 0.0079 euros as of September 2020.
Figures have been rounded.

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Statistics on "Advertising in Japan"

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