Growth of brands compatible with Amazon Alexa 2020

In a little over three years, Amazon’s Alexa has gone from being compatible with 1200 brands to around 9,500 brands as of July 2020. Introduced in November 2014, Alexa is a virtual assistant artificial intelligence technology developed by Amazon and used through Amazon’s services such as Amazon Echo.

“Alexa, how’s the weather today?”

    With close to 38 percent market share in the United States intelligent personal assistant market, Alexa is the leading virtual assistant platform in the United States. In line with their domestic dominance, Amazon’s Alexa is also the platform supported by the highest number of devices worldwide. As such, it is no surprise as to why the largest share of American companies reported to be developing voice-enable technology for Amazon Alexa. With an ever-expanding catalogue of skills, Amazon’s Alexa is mostly used by consumers to answer questions or check the weather/news.

Virtual assistants

   Virtual assistants have become a key component of the smart device industry, being absolutely integral to the way that consumers interact with their devices. As the name implies, this type of software serves as an assistant for its users by responding to commands, providing information, or controlling other smart devices .

Total number of brands compatible with Amazon Alexa from January 2018 to July 2020

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Release date

July 2020



Survey time period

January 2018 to July 2020

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