In 2023, sales via e-commerce contributed 34 percent of all sales of FMCG in the urban retail market in China. Meanwhile, supermarkets made up 29 percent of the FMCG market.
Share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2017 to 2023, by channel
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Bain & Company. (June 27, 2024). Share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2017 to 2023, by channel [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/913034/china-share-of-fmcg-sales-urban-retail-market-by-channel/?__sso_cookie_checker=failed
Bain & Company. "Share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2017 to 2023, by channel." Chart. June 27, 2024. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/913034/china-share-of-fmcg-sales-urban-retail-market-by-channel/?__sso_cookie_checker=failed
Bain & Company. (2024). Share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2017 to 2023, by channel. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/913034/china-share-of-fmcg-sales-urban-retail-market-by-channel/?__sso_cookie_checker=failed
Bain & Company. "Share of Fast Moving Consumer Goods (Fmcg) Sales in The Urban Retail Market in China from 2017 to 2023, by Channel." Statista, Statista Inc., 27 Jun 2024, https://www.statista.com/statistics/913034/china-share-of-fmcg-sales-urban-retail-market-by-channel/?__sso_cookie_checker=failed
Bain & Company, Share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2017 to 2023, by channel Statista, https://www.statista.com/statistics/913034/china-share-of-fmcg-sales-urban-retail-market-by-channel/?__sso_cookie_checker=failed (last visited February 14, 2025)
Share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2017 to 2023, by channel [Graph], Bain & Company, June 27, 2024. [Online]. Available: https://www.statista.com/statistics/913034/china-share-of-fmcg-sales-urban-retail-market-by-channel/?__sso_cookie_checker=failed