Toyota: brand strength in Mexico 2019

In the fourth quarter of 2019, Toyota's brand strength score in Mexico stood at 45 percent, up from 41 percent the second quarter of that year. Furthermore, Chevrolet scored slightly lower than Toyota on the leading non-luxury automotive brands list that same quarter with a brand strength of 44 percent.

Toyota: brand strength in Mexico in Q2 and Q4 2019

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Source

Release date

January 2020

Region

Mexico

Survey time period

Q2 2019 and Q4 2019

Supplementary notes

The study is based on the response of 601 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.
Values for Q2 2019 were taken from a previous report.

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Statistics on "Car brands: Toyota"

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