U.S. Google AdWords mobile CPA 2018, by industry

Published by Statista Research Department, Jul 24, 2023
The timeline shows the average mobile cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018. The average CPA for legal AdWords on the mobile Google Display Network amounted to 127.45 U.S. dollars in the measured period, whereas the same keywords on mobile search cost 54.68 U.S. dollars per action.

Average mobile cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)

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Release date

September 2018

Region

United States

Survey time period

August 2017 to January 2018

Number of respondents

20,297 respondents

Special properties

US-based wordstream client accounts

Supplementary notes

Averages are denoted as median figures to account for potential outliers.

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