main formats of mobile advertising. In fact, the value of mobile video advertising increased from 59 million euros in 2015 to 665 million euros as of 2019. Also, mobile classified advertising (i.e. announcements on portals) grew from seven to 67 million euros over the same period.
Between 2006 and 2020, the market value of mobile advertising in Italy grew from 16 to 1,902 million euros. This steady growth was reported across the Market value of mobile advertising in Italy from 2006 to 2020 (in million euros)
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Brand News Media Group. (March 24, 2021). Market value of mobile advertising in Italy from 2006 to 2020 (in million euros) [Graph]. In Statista. Retrieved August 10, 2022, from https://www.statista.com/statistics/914853/mobile-advertising-market-value-in-italy/
Brand News Media Group. "Market value of mobile advertising in Italy from 2006 to 2020 (in million euros)." Chart. March 24, 2021. Statista. Accessed August 10, 2022. https://www.statista.com/statistics/914853/mobile-advertising-market-value-in-italy/
Brand News Media Group. (2021). Market value of mobile advertising in Italy from 2006 to 2020 (in million euros). Statista. Statista Inc.. Accessed: August 10, 2022. https://www.statista.com/statistics/914853/mobile-advertising-market-value-in-italy/
Brand News Media Group. "Market Value of Mobile Advertising in Italy from 2006 to 2020 (in Million Euros)." Statista, Statista Inc., 24 Mar 2021, https://www.statista.com/statistics/914853/mobile-advertising-market-value-in-italy/
Brand News Media Group, Market value of mobile advertising in Italy from 2006 to 2020 (in million euros) Statista, https://www.statista.com/statistics/914853/mobile-advertising-market-value-in-italy/ (last visited August 10, 2022)