This statistic shows the results of a survey question on which social media are used by profit and non-profit organizations for customer services in the Netherlands in 2018. The respondents indicated that Facebook and Twitter were the most popular channels for digital human-to-human communication. Instagram, LinkedIn and WhatsApp were other ways used to communicate with customers.
webcare teams of Dutch profit and non-profit organizations were approached through Twitter, LinkedIn, blogs and online fora to fill in a questionnaire. Additionally, there was a call-up in the Ustream newsletter and certain organizations were approached by telephone.
Method of interview
Telephone interviews and online survey
Supplementary notes
* This question was phrased by the source as follows: "Via welke social media kan de klant contact opnemen met de organisatie?" (in English: "Through which social media can the customer contact your organization?")
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Statistics on "Messaging apps in the Benelux region"
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Upstream. (September 17, 2018). Through which social media can the customer contact your organization?* [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/914971/leading-social-media-used-for-customer-service-in-the-netherlands/
Upstream. "Through which social media can the customer contact your organization?*." Chart. September 17, 2018. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/914971/leading-social-media-used-for-customer-service-in-the-netherlands/
Upstream. (2018). Through which social media can the customer contact your organization?*. Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/914971/leading-social-media-used-for-customer-service-in-the-netherlands/
Upstream. "Through Which Social Media Can The Customer Contact Your Organization?*." Statista, Statista Inc., 17 Sep 2018, https://www.statista.com/statistics/914971/leading-social-media-used-for-customer-service-in-the-netherlands/
Upstream, Through which social media can the customer contact your organization?* Statista, https://www.statista.com/statistics/914971/leading-social-media-used-for-customer-service-in-the-netherlands/ (last visited March 31, 2020)
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