This statistic presents the main reasons for choosing a main bank in Africa in 2017. In that year, 25 percent of respondents indicated that pricing was their top priority, while four percent cited brand as the most important criterion.
Reasons for choosing a main bank in Africa in 2017
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McKinsey. (February 28, 2018). Reasons for choosing a main bank in Africa in 2017 [Graph]. In Statista. Retrieved May 25, 2020, from https://www.statista.com/statistics/915639/priorities-of-clients-in-choosing-main-bank-africa/
McKinsey. "Reasons for choosing a main bank in Africa in 2017." Chart. February 28, 2018. Statista. Accessed May 25, 2020. https://www.statista.com/statistics/915639/priorities-of-clients-in-choosing-main-bank-africa/
McKinsey. (2018). Reasons for choosing a main bank in Africa in 2017. Statista. Statista Inc.. Accessed: May 25, 2020. https://www.statista.com/statistics/915639/priorities-of-clients-in-choosing-main-bank-africa/
McKinsey. "Reasons for Choosing a Main Bank in Africa in 2017." Statista, Statista Inc., 28 Feb 2018, https://www.statista.com/statistics/915639/priorities-of-clients-in-choosing-main-bank-africa/
McKinsey, Reasons for choosing a main bank in Africa in 2017 Statista, https://www.statista.com/statistics/915639/priorities-of-clients-in-choosing-main-bank-africa/ (last visited May 25, 2020)
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