Retailer intention to adopt try-before-you-buy in the next 12 months U.S.& U.K. 2018

This statistic depicts the share of online retailers which intend to adopted 'try-before-you-buy' programs over the next 12 months in the United States and United Kingdom as of 2018. During the survey, 61.82 percent of respondents stated they do not intend to adopted 'try-before-you-buy' as part of their business model sometime in the next 12 months. 'Try-before-you-buy' is where customers are able to order multiple items before deciding what they wish to keep.

Share of retailers that intend to adopt try-before-you-buy over the next 12 months in the U.S. and U.K. as of 2018

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Release date

March 2018


United Kingdom, United States

Survey time period


Number of respondents

4,200 respondents

Special properties

200 retailers and 4,000 consumers from the U.S. and U.K.

Method of interview

Online survey

Supplementary notes

Date and methodology of the survey, and the age of the respondents not stated by the source.
Only includes retailers who have not already adopted try-before-you-buy.

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