Use of online video among marketers in the Netherlands 2014-2019

This statistic shows the results of a survey question on whether or not marketers in the Netherlands used online video from 2014 to 2019. As of 2019, approximately nine out of ten marketers indicated they used online video. This is slightly higher than the values reached in previous years.

Like in other countries, influencers play an increasing part in marketing in the Netherlands. As of September 2019, Iranian-Dutch fashion blogger Negin Mirsalehi was the most-followed Netherlands-based influencer on Instagram with over 5.5 million followers.

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Source

Release date

August 2019

Region

Netherlands

Survey time period

2014 to 2019

Number of respondents

n 2014 = 373; n 2015 = 284; n 2016 = 354; n 2017 = 320; n 2018 = 305; n 2019 = 293

Age group

18-54 years

Special properties

marketers and consumers; The figures have been taken from several publications.

Method of interview

Online omnibus survey

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

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Statistics on "Social media advertising in the Netherlands"

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