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Impact of Kaepernick campaign on U.S. consumers' purchase decision of Nike products

Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by ethnicity

by Liam O'Connell, last edited Sep 6, 2019
Impact of Kaepernick campaign on U.S. consumers' purchase decision of Nike products The statistic shows the impact of Nike's Colin Kaepernick advertising campaign on consumers' intention to purchase Nike products in the United States in 2018, by ethnicity. After the Kaepernick campaign, 51 percent of white respondents stated that they were absolutely certain, very likely, or at least 50-50 to buy products from Nike, whereas this figure stood at 69 percent, on September 3, 2018, prior to the launch of the campaign.
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Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by ethnicity

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