Impact of Kaepernick campaign on U.S. consumers' purchase decision of Nike products

The statistic shows the impact of Nike's Colin Kaepernick advertising campaign on consumers' intention to purchase Nike products in the United States in 2018, by ethnicity. After the Kaepernick campaign, 51 percent of white respondents stated that they were absolutely certain, very likely, or at least 50-50 to buy products from Nike, whereas this figure stood at 69 percent, on September 3, 2018, prior to the launch of the campaign.

Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by ethnicity

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Release date

September 2018


United States

Survey time period


Number of respondents


Age group

18 years and older

Special properties

U.S. adults

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Statistics on "Apparel market in the U.S."

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