Impact of Kaepernick campaign on U.S. consumers' purchase decision of Nike products

The statistic shows the impact of Nike's Colin Kaepernick advertising campaign on consumers' intention to purchase Nike products in the United States in 2018, by vote history. After the Kaepernick campaign, 37 percent of respondents who voted for Donald Trump in the 2016 presidential election stated that they were absolutely certain, very likely, or at least 50-50 to buy products from Nike, whereas this figure stood at 68 percent, on September 3, 2018, prior to the launch of the campaign.

Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by vote*

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

September 2018


United States

Survey time period


Number of respondents


Age group

18 years and older

Special properties

U.S. adults

Supplementary notes

*2016 presidential vote

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Apparel and footwear resale market in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.