Impact of Kaepernick campaign on U.S. consumers' purchase decision of Nike products

The statistic shows the impact of Nike's Colin Kaepernick advertising campaign on consumers' intention to purchase Nike products in the United States in 2018, by vote history. After the Kaepernick campaign, 37 percent of respondents who voted for Donald Trump in the 2016 presidential election stated that they were absolutely certain, very likely, or at least 50-50 to buy products from Nike, whereas this figure stood at 68 percent, on September 3, 2018, prior to the launch of the campaign.

Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by vote*

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Source

Release date

September 2018

Region

United States

Survey time period

2018

Number of respondents

300-500

Age group

18 years and older

Special properties

U.S. adults

Supplementary notes

*2016 presidential vote

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Statistics on "Apparel and footwear resale market in the U.S."

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