Frequency of pre-roll video use among marketers in the Netherlands 2017-2019

This statistic shows the results of a survey question on how often marketers in the Netherlands used pre-roll video from 2017 to 2019. As of 2019, approximately 75 percent of the respondents indicated they had not used pre-roll video. This is an increase compared to the previous year.

Like in other countries, influencers play an increasing part in marketing in the Netherlands. As of September 2019, Iranian-Dutch fashion blogger Negin Mirsalehi was the most-followed Netherlands-based influencer on Instagram with over 5.5 million followers.

Frequency of use of pre-roll video among marketers in the Netherlands from 2017 to 2019

201720182019
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Source

Release date

August 2019

Region

Netherlands

Survey time period

15 January, 2019 to 13 February, 2019

Number of respondents

n 2017 = 266; n 2018 = 254; n 2019 = 258

Age group

18-54 years

Special properties

marketers who used online video; The figures have been taken from several publications.

Method of interview

Online omnibus survey

Supplementary notes

This question was phrased by the source as follows: "Hieronder ziet u een aantal vormen van online video. Kunt u aangeven hoe vaak u daar in de afgelopen twee jaar gebruik van heeft gemaakt?" (in English: Below you see a few examples of online video. Can you indicate how often you used this in the last two years?).

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