Netherlands: expectancy of social video use in marketing 2017-2019

This statistic shows the results of a survey question on whether or not marketers in the Netherlands expected to use social video in the near future from 2017 to 2019. As of 2019, approximately 60 percent of the respondents stated they planned to use social video "more often" or "much more often". This is an increase compared to the previous year.

Like in other countries, influencers play an increasing part in marketing in the Netherlands. As of September 2019, Iranian-Dutch fashion blogger Negin Mirsalehi was the most-followed Netherlands-based influencer on Instagram with over 5.5 million followers.

Expectancy among marketers to use social video more often or not in the next three years in the Netherlands from 2017 to 2019

Characteristic	2017	2018	2019
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Release date

August 2019

More information

Region

Netherlands

Survey time period

15 January, 2019 to 13 February, 2019

Number of respondents

n 2017 = 354; n 2018 = 320; n 2019 = 293

Age group

18-54 years

Special properties

marketers; The figures have been taken from several publications.

Method of interview

Online omnibus survey

Supplementary notes

This question was phrased by the source as follows: "In hoeverre verwacht u de komende 3 jaar gebruik te maken van: (...)" (in English: To what extent do you expect to use (...) in the coming three years").

The source does not provide any information regarding missing percentage points to 100 percent.

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