During a 2022 study conducted among consumer packaged goods manufacturers, it was found that CPG companies planned to dedicate 43 percent of their marketing budgets to traditional advertising in 2023. Around 24 percent of the budget was anticipated to be allocated to digital channels.
Distribution of CPG manufacturer marketing spending in the United States in 2023, by type
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Cadent Consulting. (December 7, 2022). Distribution of CPG manufacturer marketing spending in the United States in 2023, by type [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/916205/cpg-manufacturer-marketing-budget-allocation-usa/?__sso_cookie_checker=failed
Cadent Consulting. "Distribution of CPG manufacturer marketing spending in the United States in 2023, by type." Chart. December 7, 2022. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/916205/cpg-manufacturer-marketing-budget-allocation-usa/?__sso_cookie_checker=failed
Cadent Consulting. (2022). Distribution of CPG manufacturer marketing spending in the United States in 2023, by type. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/916205/cpg-manufacturer-marketing-budget-allocation-usa/?__sso_cookie_checker=failed
Cadent Consulting. "Distribution of Cpg Manufacturer Marketing Spending in The United States in 2023, by Type." Statista, Statista Inc., 7 Dec 2022, https://www.statista.com/statistics/916205/cpg-manufacturer-marketing-budget-allocation-usa/?__sso_cookie_checker=failed
Cadent Consulting, Distribution of CPG manufacturer marketing spending in the United States in 2023, by type Statista, https://www.statista.com/statistics/916205/cpg-manufacturer-marketing-budget-allocation-usa/?__sso_cookie_checker=failed (last visited February 07, 2025)
Distribution of CPG manufacturer marketing spending in the United States in 2023, by type [Graph], Cadent Consulting, December 7, 2022. [Online]. Available: https://www.statista.com/statistics/916205/cpg-manufacturer-marketing-budget-allocation-usa/?__sso_cookie_checker=failed